Built on Trust, Driven by Excellence
Since 2021, we've been reshaping how businesses understand financial markets through comprehensive analysis and transparent reporting. Our approach combines rigorous research with accessible insights, making complex financial data meaningful for decision-makers across industries.
Transparency First
Every analysis comes with full methodology disclosure. We believe you deserve to understand not just what we found, but exactly how we found it.
Accuracy Matters
Our research team verifies data from multiple sources before publication. We'd rather delay a report than compromise on precision.
Independence Always
No corporate sponsorships influence our analysis. Our funding comes from subscribers who value unbiased financial insights.
Our Mission & Purpose
Financial markets shouldn't be a mystery reserved for the few. We started NovaShine because we noticed a gap between the sophisticated analysis available to large institutions and the basic information provided to everyone else.
Our platform bridges that divide by offering institutional-quality comparative analysis in formats that busy professionals can actually use. Whether you're evaluating suppliers, researching competitors, or making investment decisions, you deserve the same depth of insight that drives major market players.
- Democratise access to professional-grade financial analysis
- Maintain complete editorial independence from corporate influence
- Provide actionable insights that improve business outcomes
- Foster financial literacy through educational resources and clear explanations
Company Culture
We're researchers at heart, but we're also pragmatists. Our Edinburgh office runs on curiosity and coffee, where debates about methodology are as common as discussions about weekend plans.
Everyone here comes from different backgrounds – former auditors work alongside data scientists, while former journalists collaborate with financial analysts. This diversity isn't accidental; it's essential for spotting the patterns and inconsistencies that others miss.
- Question everything, including our own assumptions
- Collaborate openly across departments and experience levels
- Learn continuously from markets, clients, and each other
- Maintain work-life balance while meeting our high standards
How We Work With You
Our relationship with clients goes beyond delivering reports. We see ourselves as your research department's extension, providing the depth and objectivity that internal teams often can't achieve due to time constraints or proximity to business decisions.
Responsive Research
When markets shift or new questions emerge, we adapt our analysis focus within days, not months.
Clear Communication
No jargon-filled reports that require translation. Our insights are designed for immediate business application.
Ongoing Support
Questions about methodology or implications? Our analysts remain available for clarification calls throughout your analysis period.
Educational Focus
We document our processes so your team builds internal capabilities alongside using our research.

Esperanza Fernandez
Lead Research Analyst
"The best analysis happens when you combine quantitative rigour with real-world business understanding. Numbers tell stories, but only if you know how to listen."